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Gartner’s Six Principles of Social Media

Six core social media principles, in combination, deliver on the promise of mass collaboration, and set social media apart from other forms of communication and collaboration. Gartner assembled these...

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How Can You Calculate the Value of a Facebook Fan?

Bulmer’s wanted to something tangible, to know the actual ROI of Facebook fans, and the article REVEALED: Is this how to determine the value of a Facebook Fan? provides an outline of the methodology...

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Digital First – Creative New Zealand Optimise: Digital Marketing Workshop

If you missed it this weeek, I thought you may be interested in the presentation Digital First by Stuart Buchanan of The Nest that formed part of the Optimise: digital marketing workshops produced for...

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How about hosting a group chat with the Artistic Director after a performance...

Given the amount of arts organisations developing a presence on Facebook with company Pages, a group chat using the platform of Facebook may be a good engagement and promotional opportunity. The...

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Cirque du Soleil Shifts Budget From Traditional Channels to Social Media =...

I was luck enough to hear Andy Levey present Digital strategy at Cirque du Soleil at the Australia Council Marketing Summit in Canberra last week. Andy is the Senior Manager of New Media and Analytics...

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How to avoid bullsh1t social media metrics

A valuable article on Hypebot.com explores the issue that It Takes More Than Metrics To Understand A Musician’s Audience. We all know that even obvious stats can be hard to digest as they require...

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More audience data sharing to facilitate benchmarking and encourage best...

An interesting move from Arts Council England reported in Arts council to force national portfolio organisations to share audience data. “Arts organisations applying for NPO status from 2015 to 2018...

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